JAS spends 19 billion baht to acquire the rights to the Premier League and FA Cup for 3 seasons. Expected to be broadcasted live through the 3BB network.
JAS or Jasmine International Public Company Limited has invested more than 19 billion baht. To acquire the rights to broadcast live the Premier League and FA Cup football matches for 3 consecutive seasons.
Jasmine International Public Company Limited (JAS) has informed the Stock Exchange of Thailand. That the company’s board of directors has approved the transaction to grant the company the exclusive right to broadcast live images and audio of the Premier League and FA Cup football matches on Internet TV and Digital TV. Including short video packages (Clips package) throughout the duration of the ทางเข้า ufabet Premier League and FA Cup football matches for 3 seasons.
Starting from the beginning of the 2025/26 Premier League football season or 6 seasons. If the Company receives written notification from FAPL by 1 December 2024 in Thailand, Laos and Cambodia, with a total value of 559.98 million US dollars or 19,167.72 million baht.
At present, the Company’s subsidiaries are engaged in Internet TV business.
(a) Jas TV Co., Ltd. (formerly Three BB TV Co., Ltd.) provides internet TV platform services to over 600,000 customers under the service name 3BB GIGATV. Which has been licensed by the National Broadcasting and Telecommunications Commission.
(b) Jasmine Submarine Telecommunications Co., Ltd. Which provides and compiles content for 3BB GIGATV.
Currently, 3BB GIGATV provides services via Android Box with a variety of content under the cooperation with leading partners both domestically and internationally. To provide a variety of content such as HBO CNN Bloomberg Tencent (We TV) MONOMAX BBC NHK including providing subscription channel under the cooperation with Football Association of Thailand to provide monthly and season-long Thai League football packages. Including providing specific sports channels such as 3BB Sports One.
Therefore, the live broadcasting of Premier League and FA Cup football matches is in the same category as the Group’s core business, namely. The Internet TV service business that the Group already operates as mentioned above. Can also be extended and expanded into Laos and Cambodia.
The Company will use its sources of funds from the Company’s cash flow. Which as of June 30, 2024, the Company had cash and cash equivalents of 4,678.47 million baht. And loans from financial institutions. Which the Company is in the process of negotiating with the relevant financial institutions. In addition, since the payment of compensation for the use of rights. For the Premier League football is divided into installments and for the FA Cup is divided annually.
The expected benefits are that the Group will be able to expand the market share of the Internet TV service business and the content supply business. Which will increase the opportunity for the Company to become a full-fledged leader in the Internet TV service business and the content supply business. And is in line with the Group’s business plan to push the Internet TV service business and the content supply business to become the Group’s flagship. Including expanding the business with potential partners in the market. All of these actions will significantly expand the customer base and increase the Group’s bargaining power.
In addition, the live broadcasting of Premier League and FA Cup football matches will increase the customer base, partners and followers of the Group. Including members of the Internet TV service business. Especially consumers who are interested in football in Thailand, Laos and Cambodia. In addition, the Company is in the process of appointing partners with expertise and experience to market and broadcast Premier League and FA Cup football matches via digital TV in order to maximize the benefits from the live broadcasting of Premier League and FA Cup football matches. Such partners may be current partners with potential. If there is any progress. The Company will disclose information and proceed in accordance with the law.
The Company expects that the Group will have increased revenue from the number of members, sponsors and advertising.